In the last few days I just discovered a few adsense ideas that I am going to try
Since my big first day of adsense revenue I have only had a very few clicks. I think I know a little bit about why. I think I know how to start it going up again.
First, I changed the page the Overture (Yahoo! Search) were directing viewer to
There were a few problems with the new page. Only one small Adsense ad was probably the most obvious. The template page I used for that page I thought already had a Adsense Skyscraper group. It was a small vertical banner which was only showing one ad some times and two at the most.
Also, the one Adsense ad did not always match the content
Google Adsense is amazing sometimes. It does seem to do a good job matching ads to the content. It is also way off sometimes. Other times Google Adsense is close, but a little off key.
With just the one ad, and with it off content, there was no ad a viewer could click on, even if they wanted to
While the main point of the Overture (Yahoo! Search) ads was to generate traffic to the site, I would like to try and get back a little bit with the Adsense ads. Kind of create a sustainable advertising campaign for the site.
My first fix was to change the single ad to a full Adsense Skyscraper
This provides a few more ads to choose from. It also help make sure that at least one of the Adsense ads matches the content closer. The page I am currently targeting is on taking photos at graduation ceremonies. I get Adsense ads for wedding and portrait photographers, graduation caps, gowns, and graduation gifts.
Since my pages are long I added some additional ads farther down on the page
This is something I need to work on. I have been placing the Adsense Skyscraper Ad in the upper left corner. This is one of Google’s recommended hotspots for Adsense Ads. I think this is because most Web sites put the site navigation there. When I chose a layout for www.photographybyjet.com I chose a layout with a right hand navigation just for this purpose. With the long pages I tend to have, this means for anyone to even see an ad, they have to scroll back up the page. It is a lot of scrolling. So I am going to need to make sure there is Adsense ads near the bottom.
I am also trying a few Adsense text link ads in the text
I have seen some great uses of these ads. They blend in to the site very well. Yet, they do not distract from the content when looking at the page.
I saved my best discovery for last
Google Adsense Search. This is something I plan to try and put on every page if I can. Hopefully, I will find ways to place it near the top where it can be most useful.
Why do I think Google Adsense Search is so great?
Google Adsense Search is great because you do not always find what you are searching for
How many times have you chosen a search response that looked like it was what you wanted? Then you get to the site and it just does not have the information you needed.
By placing a Google Adsense Search box on the page you can still provide a means for your viewer to find information they want at your site
And Google will pay you to do it. Obviously, I want to get people who are looking for the content I am providing. But for those that I know will need to keep looking, we both win if I provide a convenient way for them to continue the search.
Check my How to take better Graduation Ceremony Photos page and let me know what you think.