One of my favorite blogs to read is Copyblogger.
In fact, often will end up waiting an extra week to read his posts because I want to take my time reading it so I can learn all I can.
Brian at Copyblogger has a series of articles on writing headlines and their importance to getting your posts read.
One question that came to my mind is "What would be the worst headline possible?"
I have three common mistakes that often make a headline fail
I do not know about you, but the words "SEO optimization" are becoming too common to interest me anymore. It is an important subject to me, but when I see the title "SEO optimization" I feel like I must have read that one already.
Not aimed at the reader
People are really more interested in themselves and how things matter to them. It is just human nature. Telling them what matters to them will work much better than telling them about you.
Fail to gain interest
One of the things Brian has pointed out about headlines is that people want to know secrets. Get the reader curious and they will read. Fail to gain interest, they won’t read.
Writing headlines is one of the most important parts of a blog or post. I suggest you make Copyblogger one of your regular reads. Start by reading his post on writing a killer how to post below.
How to Write a Killer “How To” Post That Gets Attention | Copyblogger How to Write a Killer “How To” Post That Gets Attention 12:36 pm | Copywriting, Small Business Blogging, Headlines Picture your blog post sitting on the del.icio.us popular page, or the front page of Digg, for a day or so. By the time you finish reading this post, you’ll be in a better position to make that scenario a reality. It’s no secret that “how to” articles and blog posts are some of the most sought after, linked to, and bookmarked content online. People want useful information, and they’ll reward you by promoting it to others when you provide it. The biggest battle is getting enough people to read in the first place. And that battle is won or lost at the headline. What’s more, writing a killer “how to” headline will help you write even better “how to” content when you fulfill the headline promise you made to get people to read in the first place.