I just finished listening to a fantastic marketing discussion with Perry Marshall and several other marketing leaders.
It was a great chance to listen to what they have to say on many aspects of marketing, especially online marketing. I learned a whole lot that I will be using both online and at my offline business.
One speaker sort of thought it would be a good thing if it did cost something to send an email.
He suggested maybe a 1/4 of a cent or some very small cost. It email were not free we would not have so much junk in our email accounts. But it was his next statement that I really thought was interesting.
If it is not worth it to you, to pay to email me, is it really worth my time to read?
I really liked this point. With a real letter, whoever sent it has placed some value on getting the message to me. The speaker’s point was that before emailing a customer, to think if the email would actually be worth paying to send. If it would not be worth paying to send, it is not really worth the recipient’s time to read.
His point was that email is not really free
The attention of the recipient is very expensive. If you plan to send a newsletter to a customer or person on a list that you have created, it is important not to waste the recipient’s attention on things that might not interest them or might cause them to lose interest in your newsletter.
I doubt we will see a charge to email anytime soon. At least, not till after we start paying a tax on each email. But it is a good question.