5 ways to make money with ScratchBack on your site and 4 ways to make money using ScratchBack on other sites.
What in the world is ScratchBack?
Maybe you have seen the widgets like mine around inviting you to be a Top Link or TopSpot?
That is the ScratchBack widget. It works a bit like a PayPal donate button. In this case, whoever tips you also gets a link on your site. That is what separates this from a typical donation to your site. I think it is a good idea.
The links are nofollow.
That should keep Google off your case. You do not have to worry about linking to a "bad neighborhood" as far as the search engines are concerned. You also keep complete editorial control over the links. You set it to let you approve links first or you can cancel links after they are up.
You can also offer small banner-like image links.
It would be nice to be able offer both,but you have to decide which you will have. I think that if you want to offer images this could discourage someone that does not have an image from buying a link. It would be nice to have a text only option for this.
My understanding is that a marketplace is in the works for ScratchBack users.
This should really help blogs sell a few links. I am hoping that it will work a bit like Text Link Ads system. I think TLA is missing a chance by not offering a nofollow option with them. They already have a huge market and I think many would welcome the options they could offer even with nofollow links.
I feel a little more comfortable knowing the links are nofollow versus the links with TLA.
I don’t have to worry about the quality of the site. While I would encourage anyone that might think their link would be controversial to check with me first. I don’t have to be too concerned. As long as the link does not lead to something obscene or a scam, I am most likely to let it stay.
Five ways for making money online with ScratchBack on your site.
1. Keep the cost low and let it bump off, using it as a tip.
The lowest you can set ScratchBack is $1.00. After PayPal fees and ScratchBack’s cut, you get about $.60. That will be a bit less when ScratchBack raises it’s percentage after the Beta.
2. Use it as a moderately priced tip.
Raise the price of a link as they get bought. In a way, you will be auctioning the links off till you find a bit higher price that still seems low enough for others to pay for. The more traffic your site has, the higher this will be. In this case, you may still want to allow newer links to bump off older ones as long as the price is not too high.
3. Use as a replacement for Text Link Ads.
With ScratchBack, you can also set the links to expire after 24 hours, 7 days, or 30 days. In this case you will need to set your price accordingly. Right now, it is unreasonable to expect the same amount for a nofollow link that you would have gotten for one that passed PR. Still, if you have good traffic, it should be as useful as CPC text ad on your site to an advertiser.
4. Sell image link ads for higher prices.
I mentioned the trouble with the image ads above. Right now, if you offer image ads, they are all image ads and someone who just wants to tip you will need to make and image that is the correct size first. Still, for the right market, this is a nice option. In graphic niche it should do better. Still it does limit your market. I would go with the monthly expiration for the advertisers. So I came up with a fifth way for making money online with ScratchBack on your site.
5. Offer image ads with a free graphic designed by you.
If you have any graphic experience, it is easy to make a graphic. You can do this very easily with Photoshop Elements. A free option is Gimp. The image size is very small so there really is no need for anything too fancy. I am planning to offer this service with ScratchBack advertisers for a while at www.photographybyjet.com.
4 ways of making money online with ScratchBack when it is on other sites.
1. Advertise your site!
There are many good deals right now since it is new. Find a site with some traffic that still has a low ScratchBack price. If the site is set to bump, you could have a link to your site for several weeks. The trick is finding a site with traffic. Manuel Viloria was the first blogger to buy a link here to his blog.
2. Advertise your spammy site.
Actually, my first advertiser with ScratchBack was a bit on the spammy side. It is a link to a page of different home-based businesses labeled Top Work At Home. While I would not want a full link to a site like this, it is no different than an AdSense ad for a home-based-business. If you have some type of site that would normally not be indexed by Google, this is a good option for getting traffic. Always check with the owner of the page first since they may not approve your link if they do not like it and you will be out your tip.
3. Advertise a product.
Almost like the previous way to make money online with ScratchBack, this is another case where you would not normally get a link from a website or blogger. Jim Kukral (who is behind this whole ScratchBack thing) is the first one I saw using this. Think of it as running an AdWords campaign without a CPC. Jim used a link ad here to send readers to a site selling a cool flip digital video camera that plugs right into your USB port to send the video to your computer.
4. Set up a business creating ScratchBack graphics for advertisers.
Similar to method number 5 of making money online with ScratchBack on your site. In this case set up a page with fees and some design ideas for designing graphics for others who need buttons to advertise on ScratchBack. Yep, you need a little know how and software, but it could be handy. You may be able to work out a deal for a discounted ad with sites using ScratchBack with images. It will help them get more advertisers too. I may start to do this myself.
I hope I have given you some ideas on how you can be making money online with ScratchBack.
There are so many ways to make money online. This is an exciting time to be a blogger. Those who are successful are the ones who will take advantage of opportunities as they come along and use them to full advantage.