Sharing link love the right way
Google has a patent on their algorithm.
Several months ago, Darren at Problogger had a guest writer make a post that I had been waiting for someone to make. Someone who can read the jargon the patent is written in and explain it to someone like me.
I am surprised that I have not seen more articles like this about Google’s patent.
There is a lot of speculation about what Google is looking for. It seems like every guru out there will tell you some big secret to winning in the search engines-if you pay enough. Yet, the real facts are out there. Someone just needs to read the patent. No secrets.
I found the article at Problogger really useful.
One thing I found out from Alister Cameron’s article was the importance of blogrolls to Google.
Google’s Verdict: Blogrolls Matter
The Google Blogsearch patent application includes a full three paragraphs dedicated to blogrolls and the significance Google ascribes to them in determining the quality of a blog. So we better not miss this:
 The existence of the blog document in blogrolls may be a positive indication of the quality of the blog document. It will be appreciated that blog documents often contain not only recent entries (i.e., posts), but also “blogrolls,” which are a dense collection of links to external sites (usually other blogs) in which the author/blogger is interested. A blogroll link to a blog document is an indication of popularity of that blog document, so aggregated blogroll links to a blog document can be counted and used to infer magnitude of popularity for the blog document.
Google counts how many other blogs’ blogrolls include a link to your blog, and assigns your blog a score accordingly. This implies that Google knows about blogrolls and respects the fact that bloggers use them to indicate respect/trust/honour for/to other blogs. Blogrolls matter.
Over the next few weeks, I will be renaming My Website Resources back to the original Blogroll.
I will also be adding many more blogs to the blogroll. If I understand this correctly, links in the posts and in the blogroll are important to a site getting good ranking. It seems to me that even having it name as "blogroll" may also be important. Not just to the link, but to your blog itself.
I think this makes sense.
It also means that providing a good resource that other bloggers will add to their blogroll is important to helping your blog or site get better ranking.
I will be adding links in my blogroll based on my personal favorite blogs.
Some of these are popular, and really do not need my link, but provide a good resource. Many are already up on it. I will especially be looking for blogs that I like that are also not so popular. I like to try and help the little guy.
One thing I want to avoid is a blogroll that is too long.
I may rotate sites in and out as I find new ones. I think I remember a plug in that rotated blog roll links automatically. That may be something I will look into. If you know of a plugin that handles a blogroll please let me know. There are some that I have been meaning to add for a long time that really deserve all the link love you can give them.