The single most important investment in your blog or website is your domain name.
While it will not be the first decision you make about your blog or Internet marketing business, it will be the basis for your business. Obviously, one of the decisions you need to make before the domain name is the subject or niche the blog or site will be in. That will affect your choice of domain name. Still, the domain name is the most important part of your internet business that you will have to invest money in, even though the money is extremely small.
Here are three reasons your domain name is important to your online income.
It can give your internet business equity, first of all.
Your domain name is your property. Just like a brick and mortar business that owns it’s own land and building. Even if the business closes or fails, the property can still be sold. Without the domain name, you really do not have any online business that is yours and yours alone to sell.
As you build on your domain, you will actually be improving its value, just like improving any property. Sometimes, just buying a domain name can increase its value. There are domain for sale that have not even been used but have value now that they have been discovered.
Location, location, location is the second reason.
Just as the right location can make or break a traditional business, a good domain can help your online business. Your domain is your address on the internet. It is how people will get to your blog or site. Without it your business is homeless.
Unlike a bad traditional business location, a bad domain name can be overcome with work. You still need to have the location in the first place.
Third, it gives your internet business or blog Independence.
If you are using a Blogger domain, you are at the mercy of Blogger. If for some reason they decide to close your account, your business is dead. You have nothing. Even if you have backups of all the content, no one has a place to find it anymore.
With your own domain, you are free from interference and problems with your host. If you have a dispute, you can move your content and business to another host and still have the address and URL that all the links point to. In effect, you are free from censorship. If you run a spam site, all you need is to find hosting that does not mind. You can always move if you discover they in fact, do. While most of us (myself included) have no plans on anything that would need to be censored, it is nice to know you can voice your own thought without losing your business.
Let’s face it, we do not always agree with Google.
Why would you also let them decide if what you want to do with your site should even be online? Post too regularly and resemble automatic content? Your blogger account could be suspended. Along with your income from it. I know, it has happened to me. No big deal, I asked for them to recheck it, and after looking at it, they agreed it was not spam. Still, had I relied on that site for income, I would have been out the income for the several days it took to go through the process. Avoid at least this risk with a domain that will allow you to move and keep your blog or site up.
The cost of a domain name is small.
As little as $10 can get you an online property that can increase in value. It is a small risk to pay for the advantages. Even if you want to keep Blogger for your hosting and blog platform, your own domain can increase the potential for your income. Yes, you can be successful without a domain name, but you can be more successful with one.
Coming soon, how to choose the right domain name.
Get it right the first time.
Do you know of any other advantages to your own domain name I haven’t given?
Comment and share it with others.