Liz Strauss had another great article about sales on her blog.
Basically she pointed out that people like to make their own decisions for themselves. They don’t like to be told or talked to, but listened to.
I suggest a quick look over at the original article at her blog.
We’re hype adverse. Put that together with these natural human responses.
- No one likes to be told what to think.
- No one likes to lose the right to pick their favorite.
- No one likes someone else to decide what they need.
Liz points out that you are far better off asking questions and letting the customer or client tell you what they want.
In learning sales in my portrait studio, I learned the magic question.
I learned it from photographer Charles Lewis.
If you have plans to make a living from portrait or wedding photography, his sales guides and materials are nearly unparalleled. I not only learned what needs to be done in sales, but why from him.
Anyway – the magic question.
"What is most important to you about…..?"
What is most important to you about making money online? What is most important to you about the blogs you read? What is most important to you about the host for your blog?
I’ll finish this post with the question Liz finished her post with.
What do you need to give this a try?