Jill K Finlayson
How to Make Money Online with eBay, Yahoo!, and Google decribes a 3 way approach to running an online buisness.
It is divided into 3 parts also:
- Selling on eBay and running and eBay store
- Using Yahoo! Merchandiser Services and using a Yahoo! Online Store and yahoo! Shopping
- Marketing your business primarily with Google Adwords but also other ways.
One of How to Make Money Online with eBay, Yahoo! & Google’s strong points is that Jill Finlayson worked as a category manager at eBay.
I think this gives extra authority on the forst part of the book dealing with eBay. The authors point out many of the fine points that someone not 100% familiar with selling larger quanties of merchandise on eBay may have thought about. There is a good discussion of scaling our business for larger quantites. How to Make Money Online with eBay, Yahoo! & Google also point out some services that are provided by eBay and 3rd parties to help you out.
The second part of How to Make Money Online with eBay, Yahoo! & Google discusses using Yahoo! Merchandiser Services for an internet store.
They run through some of the many advantages of using Yahoo! if you want to sell things on the Web. How to Make Money Online with eBay, Yahoo! & Google also goes through the process of actually setting up your on line store Web page with Yahoo!.
The last section of How to Make Money Online with eBay, Yahoo! & Google goes throught the ins an outs of using Google Adwords and other pay-per-click advertising to get the word out about your business.
A good portion of this part of the book is about Google Adwords in particular. This section also talks about search engine optimisaton for your web site. I espescially found this part very helpful.
How to Make Money Online with eBay, Yahoo! & Google is a book probably best for the owner of a brick-and-mortar business wanting to move it onto the internet. While How to Make Money Online with eBay, Yahoo! & Google does talk about finding a product to sell on eBay with Yahoo!, they also point out that many areas of the Web are very price sensitive. This means you will need a very inexpensive source of supply if you want to sell the same thing everyone else is, be competitive, and make a profit. The authors do a good job of bring this up and working with it.
If you make your own product and it is somewhat unique, you will find it a lot easier to make a profit selling on the internet. This book would be an excellent starting place for planning a move to selling a product or group of products online.
Even though I do not have plans to open an online store or sell on eBay, I found it vey useful.
It has some very good short summaries on running Adword campains and on search engine optimization. It is not a guide to Google Cash. It is not a guide to complete Web site design for SEO. But if you are looking to move your business to the internet, it would definately make you much more successful than if you try to do it without a plan.